The new Dell ad really gets on my nerves. It depicts a bunch of kids with their implied non-Dell laptops falling over and being unable to get up due to the presumably immense weight of any laptop not made by Dell, and then, when it starts talking about the Dell laptop being advertised, shows a dainty girl jauntily skipping along with her little bag. Until she gets home. And puts her bag down. And sits down. At a desk. Which already has the Dell laptop on it. So now we know it wasn't in her bag in the first place. What message am I supposed to take from this?"Dell laptops - they may or may not be heavy, but it doesn't matter because the battery totally sucks so there's no point unplugging it!"
"Dell laptops - who cares if they're heavy, they're so fragile you won't want to carry them with you!"
"Dell laptops - designed for people who realise that, contrary to the first part of our ad, kids don't actually need to take a laptop to school!"
[18:07]
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