The new Best Buy ads are appalling if you know anything about anything they talk about, but probably effective since the target audience is people who don't know anything about anything."I'm looking for a new TV with good picture quality."
"Then you should check out our new LED sets with bla bla bla."
"But I don't want to spend too much money."
"No problem! We'll price-match!" Yeah, you'll price-match other shops' $1500 LED sets that aren't really that much better than the $500 equivalent LCD set. How about, instead of price-matching on a product he doesn't want, recommending what the guy actually asked for? And the other ad goes something like:"I want a computer for my daughter for college."
"Get one of these laptops here!"
"But I don't really know what she needs."
"Doesn't matter, this laptop's good for everything!" Except, y'know, it'd suck for 3D art if that's what she's doing, and it's overpriced for web-browsing if that's all she's doing. How about recommending an appropriate item rather than just hearing "computer" and saying "this one!"
I guess it's pretty good truth in advertising, but "we hire a bunch of dickheads who, when you ask for advice, will just foist something random on you that we want to sell" doesn't really seem like good advertising copy.
[23:36]
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