The Corn Refiner's Association has started advertising High Fructose Corn Syrup on American TV, with this ad, and another similar one. I think this is probably a good thing, for two reasons. First, it means they're worried by the amount of demand for products without HFCS, and second, I can't imagine how the ad could possibly not backfire. Surely nobody who makes the effort to avoid HFCS is going to be convinced that they have no reason to object to it by an ad depicting someone else not being able to come up with a reason? And the other ad is even worse, with the positive argument being "it's alright in moderation". If that's your selling point, you have a problem. So, minimal effect on people who already avoid HFCS, and then people who don't already avoid HFCS are generally totally unaware of its existence. The ad is going to change that. Is that going to make them consume more of it? No. Is it going to make some people question it? Maybe. I hope so.
Anyway, that's all beside the point. The real reason for me making this post is because I just keep on laughing at this subtle alteration of the ad.
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