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Comments on Thursday 3 September 2009:
The new Best Buy ads are appalling if you know anything about anything they talk about, but probably effective since the target audience is people who don't know anything about anything.
"I'm looking for a new TV with good picture quality."
"Then you should check out our new LED sets with bla bla bla."
"But I don't want to spend too much money."
"No problem! We'll price-match!"
Yeah, you'll price-match other shops' $1500 LED sets that aren't really that much better than the $500 equivalent LCD set. How about, instead of price-matching on a product he doesn't want, recommending what the guy actually asked for? And the other ad goes something like:
"I want a computer for my daughter for college."
"Get one of these laptops here!"
"But I don't really know what she needs."
"Doesn't matter, this laptop's good for everything!"
Except, y'know, it'd suck for 3D art if that's what she's doing, and it's overpriced for web-browsing if that's all she's doing. How about recommending an appropriate item rather than just hearing "computer" and saying "this one!"

I guess it's pretty good truth in advertising, but "we hire a bunch of dickheads who, when you ask for advice, will just foist something random on you that we want to sell" doesn't really seem like good advertising copy. [19:36]

Tom
Call me crazy -- people do, frequently -- but I never did understand the point of "price matching". If store A sells something cheaper than store B, then why not just buy it at A?

Regardless of that: It sounds like they're hitting the nail right on the head when it comes to target market. It sounds like exactly the same mentality as those old "I'm too stupid to use a computer, but Macs are so easy!" commercials.

I'm too stupid to know what I want, so I went to Best Buy!

Digi
The point of price matching is that I went to A first, came to B to find out the price, and decided I may as well buy it now that I'm here, and the prices are the same.

Digi
"*as*the prices are the same" I meant to write.

RavenBlack
To be fair to Tom though, in America getting a price-matching company to actually follow-through on their so-called policy is probably more work than it would be to just go back to the other shop. (Especially since America for some reason likes to have all its shops in clumps, so if you want electronics you travel 10 miles to go to 5 largely identical shops all in a line, rather than the shops being one every 2 miles interspersed with all the other types of shop.)
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