I would like all advertising slogans to be subverted. The two examples that sprang to mind were the one that first inspired it, "I'd rather have a bowl of coco pops", which I'd like to see popularised in contexts such as "watch a Doctor Who episode written by Russell T Davies? I'd rather have a bowl of coco pops!", and the old "I bet he drinks Carling Black Label", which obviously can be reapplied to any situation where you see someone doing something utterly stupid, or doing something incompetently.
What other advertising slogans can readily have their intended implications reversed without altering the wording?
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